Execution

The best ideas and strategies are worthless unless they are implemented. (1)

Annualized Thinking

“The unspoken belief that there is plenty of time in a year to make things happen.” (6)

We lack a sense of urgency and forget that every week is important, every day is important, every moment is important.

“It is amazing what happens when people have a goal and a deadline.” (9)

• 12 months/52 weeks/365 days is too far out to maintain consistent motivation for annual goals.
• 12 months → 12 weeks
• Utilizes the year-end “push”/excitement by shortening the time-frame, creating a more urgent deadline.

Periodization

• Began in the ‘70s as an athletic training technique for the Olympics.
• Used by Eastern European athletes & Lance Armstrong for the Tour de France.

At its core, Periodization is a focus training regimen that concentrates on one skill at a time for a limited period. (11)

It “defines what's important to do today so that long-term objectives can be attained.” (12)

It's important to understand that our results are driven by our actions. Our actions, in turn, are manifestations of our thinking.

“When our thinking shifts, everything changes. Our actions will naturally align with the new thinking and we experience breakthroughs.”

It creates a sense of clarity regarding what is important in a sense of urgency each day to do what is necessary.” (13)

12 Weeks = 1 Year

“The year-end push to hit our goals now takes place not once every 12 months, but all the time.” (14)

A 12-week year creates a clear line of sight from start to finish. (15)